Everything Old Becomes New Again: Why Brutalist Interior Design Elements Are Quietly Taking Over Instagram
- Sarah Bowman
- Aug 20, 2025
- 4 min read
The Concrete Truth About Design Cycles
I don't think there's such a thing as "timeless" style. Everything we do in design is a trend that's cyclical—some just stand the test of time better than others. Right now, if you're scrolling through Instagram, you're probably seeing more concrete planters, geometric light fixtures, and raw architectural elements than you have since the 1970s. Welcome to the Brutalist revival.
What Exactly Is Brutalist Design?
Here's what I've been researching (because I don't have a design degree, but I do have an obsession with understanding why certain styles resurface): Brutalism emerged in the 1950s and peaked in the 1960s-70s. The name comes from the French term "béton brut," meaning raw concrete—not because the style is brutal, though I'm sure plenty of people found those massive concrete buildings intimidating.
Key Brutalist Elements Making a Comeback:
Raw concrete textures (or convincing faux finishes)
Massive, geometric forms
Repetitive angular elements
Monolithic furniture pieces
Emphasis on material honesty
Bold, sculptural lighting
Why Brutalism Is Having Its Instagram Moment
After years of farmhouse shiplap and millennial pink, people are craving something with more gravitas. There's something deeply satisfying about the weight and permanence of concrete in our increasingly digital world. Plus, let's be honest—Brutalist elements photograph beautifully. Those dramatic shadows, the interplay of light on textured surfaces, the unapologetic geometry—it's Instagram gold.
But here's the thing: this isn't about recreating a 1970s university library in your living room. Modern Brutalist-inspired design takes the best elements—the sculptural quality, the honest materials, the geometric drama—and makes them livable for today's homes.
What's particularly interesting about this current revival is how designers are embracing what's being called "organic brutalism." This approach takes the raw material honesty of traditional Brutalism but softens the harsh geometry with flowing, natural forms. Think curved concrete planters, undulating wall textures, and sculptural lighting that feels carved by nature rather than engineered. This evolution shows how design movements adapt to contemporary sensibilities while maintaining their core principles. The concrete is still honest and substantial, but the forms feel more human and livable.
How to Incorporate Brutalist Elements Without Going Full Fortress
Start with Lighting
Geometric pendant lights and sculptural table lamps capture the Brutalist spirit without overwhelming your space. Look for pieces with clean, angular lines and materials like concrete, raw metal, or stone.
Embrace the Coffee Table
A concrete or stone coffee table instantly adds that monolithic presence Brutalism is known for. Pair it with softer textures—a plush sofa, woven throw, vintage rug—to keep the space from feeling cold.
Add Architectural Drama
Consider one accent wall with textured concrete (or a really good faux finish), exposed structural elements, or geometric built-ins. The key is restraint—one dramatic architectural moment per room.
Furniture with Presence
Look for pieces that feel substantial and geometric. Think block-like side tables, angular bookcases, or sculptural dining chairs. The furniture should feel like it was carved from a single piece of material.
The Cyclical Nature of Design (And Why This Matters)
What fascinates me about the Brutalist comeback is how it perfectly illustrates my belief that design trends are cyclical, not timeless. In the 1980s and 90s, people couldn't demolish Brutalist buildings fast enough. Now, there are Instagram accounts dedicated to "Brutalist appreciation" with hundreds of thousands of followers.
This cycle teaches us something important: instead of chasing whatever's trending on Pinterest this week, choose elements that resonate with your personal story and lifestyle. If you're drawn to the honesty and drama of Brutalist design, incorporate it thoughtfully. If you hate it, that's fine too—something else will cycle back around.
Making Brutalism Work in Real Life
The key to successful Brutalist-inspired design is balance. These elements work best when they're grounded by warmth—think rich wood tones, soft textiles, and plenty of natural light. The goal isn't to create a concrete bunker; it's to add architectural drama and honest materials to spaces that still feel like home.
Consider Your Architecture
Brutalist elements work particularly well in homes with good bones—high ceilings, large windows, open floor plans. If your space is small or lacks natural light, use these elements sparingly as accents rather than dominant features.
Quality Over Quantity
Invest in one or two substantial pieces rather than scattering small concrete accessories throughout your home. A single, well-chosen piece will have more impact than a dozen concrete planters.
The Bottom Line on Brutalist Design
Everything old becomes new again, and right now, it's Brutalism's turn in the spotlight. Whether this trend speaks to you or leaves you cold, there's something to be learned from its resurgence. Good design—whether from the 1970s or today—is about honesty, quality materials, and creating spaces that reflect how we actually want to live.
The concrete reality? Trends will always cycle through, but thoughtful design decisions based on your personal story and lifestyle will always feel authentic, regardless of what's trending on social media.
Ready to add some architectural drama to your space? I love helping clients navigate design trends and figure out what actually works for their lifestyle and home. Whether you're curious about incorporating Brutalist elements or exploring other design movements that speak to you, let's talk about creating a space that tells your story.
Comments